Search Drives One In Five Visits To Car Sites
Yahoo!: One In Five Land On Car Sites Via Search
from MediaPost looks at a new study from Yahoo finding that one in five visitors to a car web site came from search engines. That 20.6 percent of visitors, up from 17.5
percent last year. Not in that story but from the press
release,
the study also found that nearly 70 percent of those buying cars said the first turned to search for advice. Search was also considered the most credible research
source. Need more? I’ve posted an executive summary of the report
here, completely with pretty charts.
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