Yahoo and Viacom Announce Search Advertising Deal
Yahoo and media conglomerate, Viacom, announced today that Yahoo will provide paid search advertising and other services to Viacom’s web properties including CBSNews.com, BET.com and MTV.com. Financial terms of the multiyear deal were not disclosed. More in the Reuters article: Viacom, Yahoo sign ad, Web search deal. The Yahoo/Viacom deal follows recent moves at iVillage and WashingtonPost.com to switch paid listing providers from Google to Yahoo.
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