Search Engine Watch > Industry > Puzzled by Yahoo’s Konfabulator Purchase? Don’t Be

Puzzled by Yahoo's Konfabulator Purchase? Don't Be

Amid the flurry of other recent announcements, Yahoo’s recent purchase of Konfabulator maker Pixoria hasn’t drawn much attention, but I think it’s a brilliant move that will pay off handsomely for the company in very little time. The technology is straightforward: Konfabulator makes a JavaScript run-time engine that allows users to create “Widgets” that perform simple tasks. But these Widgets can serve as addictive, browser-less gateways into Yahoo’s vast network of content.

More about Konfabulator and its potential in today’s SearchDay article, Why Yahoo Bought Konfabulator.

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