Read All About PPC Search Marketing
A new book from Boris and Eugene Mordkovich offers a comprehensive look at all aspects of pay-per-click search advertising. The Pay-Per-Click Search Engine Marketing Handbook is a 186-page guide that starts with the basics of paid placement programs, and explores various strategies and options for getting the most from your campaigns. More information and a sample chapter from the book is available at http://www.ppcbook.info/.
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