Google & Search Pulling From Offline Real Estate Ads
First Craigslist, Now Google: Newspaper Classifieds Woes Worsen from Poynter covers two research reports out
that highlight how search engines — in particular Google — are attracting local real estate advertising money. Google said to have three regional sales teams devoted to
going after real estate and classified ad money. The company’s gone into pitching major real estate firms. One realtor is quoted as dumping print ads after the Google ads
caused leads to shoot up. An executive summary of the Borrell report can be requested from here.
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