Looking At AOL's inStore Shopping Site
inStore Online from Internet Retailer is a nice look at AOL’s shopping site,
inStore, from a retailer and strategic perspective. Launched last September (see our
review), it examines how AOL hopes the service will attract searchers and retailers alike. Nice details on
how AOL hopes it can drive traffic using its various properties but also how unlike other shopping search sites, inStore saw a recent (and slight) traffic drop. But AOL said
those coming to the site are converting better than with the previous shopping site it ran.
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