Kayak.com, the travel metasearch/comparison engine, has announced a deal with About.com to become About’s “premier booking partner” and will provide access to their service on the About.com About.com travel and cities and towns channels.
More about the new Kayak/About relationship in this EyeforTravel.com story.
I’ve liked and used Kayak.com, since it launched in beta last year. In February, Kayak left beta and announced a paid listings service. Kayak.com technology also powers AOL’s new PinpointTravel travel search site.
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice for your business. There is real opportunity to get found in these directories and the main search engines.
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
A new report finds few use travel search engines but that declares the area set to grow. Meanwhile, an recent review gives Kayak top honors when pitted against…
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