UK’s Yell Purchases Large U.S. Phone Directory Publisher
Reuters and Bloomberg News report in the article: Yell snaps up more U.S. directories that the UK publisher has acquired TransWestern, one of the biggest independent publishers of U.S. phone directories. Yell paid $1.58 billion.
It may seem counterintuitive given the popularity of Internet search engines like Google, but to find local goods and services, the yellow pages are still king.
“It’s the local market and the small guy rather than the Web-based businesses or the large chain stores,” said Paul Bates of the British brokerage Charles Stanley. “It’s still an effective medium.”
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business' local ranking.
