Discussions On Travel Search
Have Search, Will Travel from MediaPost has David Berkowitz
looking at travel search, the topic of three separate panels at the recent TravelCom conference. Some nice Yahoo stats on 76 percent of travel purchases being preceded by
search — and it taking six searches before a purchase is made. Some debate among a panel of newer travel search engines on how much information is too much. And a hushed room
as an Avis rep downplays the need for meta travel search much less the internet: “The brand would be better off if the Intenet didn’t exist.” But it does, of course — so the
brand better get smart to it. Other panelists pulling in traffic from search certainly seemed to be.
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