Fredrick's Dad Makes Him A Believer In Local Search
Fredrick Marckini thought the hype over local search and getting little merchants online was just that, hype. But after watching the experiences of one of his smallest
spending clients, Mr. Marckini Sr. AKA Fredrick’s dad, he comes away a believer. ClickZ’s Local
Search: Convert and Win has the story of his father’s site, Boston Environmental, becoming a local search convert. Note that Fredrick isn’t really talking about any special "new" local search product. This isn’t pay-per-call, for example. Instead,
it appears to be success with ordinary paid search combined with new local targeting options.
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