The NY Times Publishes Article About Clickfraud
Time for another clickfraud article coming from major mainstream press organizations. This time around it’s The New York Times/IHT with the story: Fears of fraud grow on pay-per-click ads. The article includes a couple of comments from Patrick Giordani, the head of loss prevention at Yahoo Search Marketing Services (aka Overture) and Salar Kamangar, director for product management at Google. In the past couple of months we’ve read clickfraud stories in Newsweek and from the AP.
UPDATE: Stefanie Olsen from News.com reports from SES about how some companies are dealing with clickfraud.
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