Conversion Research Shows Search Costs Could Rise
Research Supports Aggressive SEM and SEO from Kevin Lee at ClickZ looks at two recent search
and conversion behavior studies to summarize findings. Commonalities? Most searches are for generic terms, which in turn happen early in the buying cycle. Other findings?
Nearly all (90 percent) of search conversions happen offline and half search before doing any online upchase. Conclusion? Costs will probably go up more, as marketers get
better at measuring where and when conversions happen and learn they can afford to pay more.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.