The bidding is over and the winner has been named. Word this afternoon that The NY Times will become the new owner of About.com. The Times will pay Primedia $410 million in cash. About.com was purchased by Primedia in 2000 for $610 million in stock. Earlier this month we linked to an article that said Yahoo, Google, and AOL were also bidding for About.com. More in the Marketwatch.com article: New York Times to buy About.com.
The New York Times Buys About.com
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