Related Searches Return To AdSense -- But In A Good Way
Barry Schwartz at Search Engine Roundtable has a nice item on Google testing a new system letting those who see its AdSense contextual ads change them on the fly to related
topics: Google Beta Tests New AdSense Ads.
Pretty slick — Barry’s post also linked to this example site you can play with the “Change To Ads”
feature.
Two years ago, Google rolled out a somewhat similar Related Searches feature for AdSense ads that
it pulled within a day. Why? The implementation of that feature drove people off an advertiser’s site and back to
Google. This new implementation doesn’t and so should be far more acceptable.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.