Search Engine Watch > PPC > Copywriting For Search Ads

Copywriting For Search Ads

Kevin Lee’s got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting
Strategies, Part 1
looks at the importance of keywords in the title and description, while
PPC Search Copywriting Strategies, Part 2
looks at crafting compelling copy, such as price points and "power" words, along with other tips.

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