Goodman on Clickfraud
There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his post: Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers? This article by Brian Livingstone from Datamation says that clickfraud is the “biggest threat” to online advertising.
Yesterday, Traffick’s Andrew Goodman shared his thoughts in a post titled, Fraud, Schmaud.
He writes,
It’s official: click fraud is now a “scourge”. Of course it exists, but the extent of the problem is being blown out of proportion.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.