Search Ad Pricing and Current Events
Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in: News expands paid-search terms.
But is sponsoring keywords related to news event an effective source of marketing?
Apparently it is for at least one law firm that paid up for the term Vioxx.
“On Friday, we received about 13,500 hits on our Web site,” said Richard Patterson, an attorney at Owen Patterson & Owen, a nearly 30-year-old law firm specializing in personal injury cases. Roughly 2,500 visitors came from the search campaign Friday, 25 times the total traffic (search-engine leads as well as visitors that go directly to the site) on a typical day, Patterson said.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.