FindWhat joins Google in offering self-serve contextual ads for publishers. The system also allows publishers to add sponsored search
listings to their site, similar to the Google AdSense for search program (formerly Google WebSearch).
At the moment, the program is only open to those also advertising with FindWhat. Details from ClickZ: FindWhat Unveils
Answer to AdSense.
FindWhat Opens AdRevenue Xpress Contextual Ads Program
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