SES Chicago 2010, August 16-20
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SEM Basics: A Guide for Webmasters and Search Engine Marketers

Search Engine Watch can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM). Below, we've highlighted some of the best stories on a range of topics.

Marty Weintraub
Marty
Weintraub

Simon Heseltine
Simon
Heseltine

Blake Suggs
Blake
Suggs

Kevin Gibbons
Kevin
Gibbons

Online Marketing Fundamentals For New Professionals, Part 2

A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.  Aug 27, 2010

Online Marketing Fundamentals For New Professionals, Part 1

SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies.  Aug 26, 2010

SEO Talk: Gospel or Hearsay?

Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said -- and don't take anything as gospel.  Aug 11, 2010

Highlights from the SEM Basics Archive


What Does Google Social Search Mean for SEO?

Consider implementing these tips to expand your real estate in search results.

Don't Over Optimize Your Site

SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.

Google Buzz 101

For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.

Mastering Google Webmaster Central

From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition.

Universal Search Optimization 101

Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.

Universal Search 101

Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.

E-mail Marketing 101

Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more.

Content Syndication and RSS 101

Content syndication and RSS are powerful tools help you get out there and be heard on the social Web. Here's a primer of top techniques to start getting your content syndicated.

Article Marketing 101

How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.

Duplicate Content 101

What duplicate content is, how search engines deal with it, and how to avoid the pitfalls.

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