Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges.
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links.
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intelligence.
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery.
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected.
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept.
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your customers, learn how Pinterest can help you discover a variety of opportunities and even help improve website usability.
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right.
