Articles on YouTube videos

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YouTube Keyword Tool Goes Missing

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Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on Sept. 1, requiring users to access an AdWords account. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

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Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

10 Video SEO Tips That Can Truly Impact Your Rankings

Make videos easy to browse

Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy. Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy. 0 Comments

Google: 'How-To' Tax Searches Increase 37% Since 2012

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Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. 0 Comments

Google Vows to Reduce Fake YouTube Views

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It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website. It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website. 0 Comments

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

Budweiser Puppy Love

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. 0 Comments

How to Dominate the Entire First Page of Google

Home Depot Google SERP

Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google. Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google. 0 Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. 0 Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

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New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. 0 Comments

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

Retinal Eye Scan

Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. 0 Comments

YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators

YouTube Audio Library

YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage. YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage. 0 Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. 0 Comments

7 Video Marketing Core Best Practices for Brand Marketers

Business video on YouTube is skyrocketing

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. 0 Comments

Google Under Fire Again for Providing Easy Access to Prescription Drugs

pharmacy-pills

An Attorney General claims Google is making it too easy to find sites that sell drugs without a prescription. Meanwhile the Digital Citizens Alliance released reports of Google profiting from ads on content focused on illegal topics in YouTube. An Attorney General claims Google is making it too easy to find sites that sell drugs without a prescription. Meanwhile the Digital Citizens Alliance released reports of Google profiting from ads on content focused on illegal topics in YouTube. 0 Comments

AdWords Image Extensions Bring Images to Google Search Ads

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AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It's beta, and is officially called the image extensions beta. AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It's beta, and is officially called the image extensions beta. 0 Comments

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

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YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. 0 Comments

Unruly Launches Real-Time Analytics Dashboard for Social Video

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Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button. Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button. 0 Comments

YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

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YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends. YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends. 0 Comments

Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

Those Not Present

The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google is. But is Microsoft "scroogling” itself? Here’s why trash-talking the competition comes back to haunt you. The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google is. But is Microsoft "scroogling” itself? Here’s why trash-talking the competition comes back to haunt you. 0 Comments

7 Ways to Get More Organic Search Clicks

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Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. 0 Comments

Why & How Google Hands Over Users' Data to Governments

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When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response. When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

SEW Weekly: LinkedIn Shares B2B Social Ads Tips

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Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what’s coming up on SEW Weekly. Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what’s coming up on SEW Weekly. 0 Comments

YouTube Takes Flight Aboard Virgin America Airlines

Virgin American in-flight entertainment

Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. 0 Comments