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Yelp Adds Restaurant Reservations as New Search Option

Yelp

Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

Apple Maps Using TripAdvisor Reviews in Some Searches

apple-maps-mobile

Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Does Yelp Really Matter?

Yelp

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Spotlight On: Yelp's Rosie Akenhead

Yelp

Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

google-plus-local

Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

google-pigeon-update

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

Can Groupon Break Into the Search Market?

groupon-logo

Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website. Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, and deals. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

Ripoff Report to Revise Removal Policy: May Accept Court Orders

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Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ipoff Report is reportedly budging on its "no removal" policy to make "appropriate edits" to reports posted by third parties. 0 Comments

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Paid and Organic Overlap 2010-2014

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments

Invisible Matt Cutts Explains Why It's Important to Have a Website

Invisible Matt Cutts

What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. 0 Comments