Articles on Yelp

RSS

Can Groupon Break Into the Search Market?

groupon-logo

Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website. Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, and deals. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

Ripoff Report to Revise Removal Policy: May Accept Court Orders

anonymous

Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ipoff Report is reportedly budging on its "no removal" policy to make "appropriate edits" to reports posted by third parties. 0 Comments

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Paid and Organic Overlap 2010-2014

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments

Invisible Matt Cutts Explains Why It's Important to Have a Website

Invisible Matt Cutts

What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. 0 Comments

Link Building for Real Estate Websites

ListingSelfie Berkshire Hathaway

Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site so it's more appealing to prospective linkers. Building links for the real estate industry is fairly easy and actually kind of fun. Here's how you can increase the number of links to a real estate site. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

Foursquare Splits App in Two, Separates Local Search From Check-ins

Swarm

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments

Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews

Yahoo Local Yelp Review Paseo

The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. 0 Comments

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

Who Consumers Blame for Incorrect Information

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. 0 Comments

Google Madness: The Elite Eight of Google+ Local Tips

97 percent of Americans Look Online for Local Products and Services

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. 0 Comments

Trust is the Most Valuable Currency Online, Is It Your Top Priority?

Corner Store

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. 0 Comments

Yelp Gets a Facelift, Puts Visual Content Front and Center

sls-yelp-photo-carousel

Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

Yahoo-Yelp Partnership on the Horizon?

Yahoo

The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search results. So far, Yahoo has declined to comment on the report. The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search results. So far, Yahoo has declined to comment on the report. 0 Comments

Future of Search & Content Marketing: Expand Your Mindset

niche-search-engines-covario-inflectionpoint

As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. 0 Comments

4 Tactics to Drive Incremental Local SEO Performance

Get Found Locally

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. 0 Comments

Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

Yelp Consumer Alert

In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. 0 Comments

Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

Yelp

A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up. A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up. 0 Comments