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How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Redirect Path

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. 0 Comments

Title Tags & SEO: 3 Golden Rules

gold-nuggets-gold-gold

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags. Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags. 0 Comments

Blog SEO Quiz – Test Your Blog Optimization Knowledge

Global Local and Contextual Navigation image from Information Architecture for the World Wide Web

SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. 0 Comments

Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY

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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. 0 Comments

Google Changes Smartphone User-Agent

Mobile Share of Organic Search by Engine

Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

After '(Not Provided)' & Hummingbird, Where is Google Taking Us Next?

Hummingbird

Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind. Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind. 0 Comments

Link Building 101: 404 Pages & Link Reclamation

Link Building 101 404 Pages and Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. 0 Comments

Does Google Penalize For Invalid HTML? Matt Cutts Says No

Matt Cutts

It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google's Matt Cutts. It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google's Matt Cutts. 0 Comments

How Search Engines Rank Web Pages

The Search Black Box

These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. 0 Comments

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

SEO in the Age of Apps

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. 0 Comments

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

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SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. 0 Comments

How to Prepare Your Google Shopping Feed for Google Catalogs

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These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard. These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard. 0 Comments

SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO

Web Developer Display Alt Attributes

When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. 0 Comments

How Can Google Stop the Black Hats?

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Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. 0 Comments

Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4

4th-birthday

DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features, after a period of incredible growth. DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features, after a period of incredible growth. 0 Comments

Blekko SEO Tools Now Costs $99/Month

blekko-seo-99-dollars

Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought real-time data to the tool. Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought real-time data to the tool. 0 Comments

Mobile Sites: Choosing an Implementation Process & Strategies

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No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile. 0 Comments

Smartphone Search Engine Crawlers & Mobile URLs

Example of different mobile phones

With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues. With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues. 0 Comments

How to Train an SEO in 5 Days

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Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions. Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions. 0 Comments

How Search Engines Work

how-search-engines-work

Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes a long way toward helping search marketers dispel myths and do their jobs more professionally and proficiently. Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes a long way toward helping search marketers dispel myths and do their jobs more professionally and proficiently. 0 Comments

Google Places Now Get Automatic Updates from Users, Crawls

Google Fix Places

Google is giving more trust to user reports on the address, hours & operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will receive a notice and have the option to halt the change. Google is giving more trust to user reports on the address, hours & operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will receive a notice and have the option to halt the change. 0 Comments