Articles on Web Sites

RSS

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

Link Building on a Budget

Budget Link Building

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. 0 Comments

Content Syndication: How to Get Started

telephone-wires

Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business. Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business. 0 Comments

Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

Conversion Rate Smartphone vs Desktop

In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. 0 Comments

Website Redesign? Get Some SEO Consultation Before You Launch

ducksinarow

When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. 0 Comments

Non-Content Based Link Opportunities Are Often Missed

little-link-farmer

What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. 0 Comments

How to Use Government Data for Link Development

Chess Link Strategy

You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. 0 Comments

Is NYT Link Baiting With Link Outings?

The New York Times shows interest in the SEO space, but once again shows they still do not fully understand it. Do marketing companies wanting to get recognition just have to pull a link report about an industry and pass it along to the newspaper? The New York Times shows interest in the SEO space, but once again shows they still do not fully understand it. Do marketing companies wanting to get recognition just have to pull a link report about an industry and pass it along to the newspaper? 0 Comments

The Difference Between Black Hat SEO and Bad SEO

The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. 0 Comments

5 Website Changes That Will Hurt Your SEO

Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. 0 Comments

Why No One is Linking to You

Giving a link is like giving a vote of confidence and trust. Here are the main reasons why your link building efforts may be failing, and how to turn it around. Giving a link is like giving a vote of confidence and trust. Here are the main reasons why your link building efforts may be failing, and how to turn it around. 0 Comments

Want Big SEO Results? You Need Big SEO Ideas

If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. 0 Comments

How to Deal With Difficult SEO Clients

Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. 0 Comments

Competition Defines Your SEO Strategy

Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. 0 Comments

Managing Global Web Sites

Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed. Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed. 0 Comments