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3 Non-SEO Tips for Small Businesses Scared of Google Penalties

How to Get Attention

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. 0 Comments

Top 9 Twitter PPC Opportunities and Challenges

Twitter IPO

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. 0 Comments

Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

Twitter Money

Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. 0 Comments

Google Highlights In-Depth Articles in Search Results

in-depth-articles-screenshot

Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. 0 Comments

Greasing the Purchase Funnel With Consumer Research

purchase-funnel-engage-audiences-acquire-customers-build-brands

Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire customers, and build their brand. Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire customers, and build their brand. 0 Comments

5 Reasons Why Small Business Owners Distrust SEO

confusing-traffic-sign

While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful? While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful? 0 Comments

Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

search-volume-occupy-wall-street

Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search. Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search. 0 Comments

Getting Arrested? Now There's An App For That

occupy-wall-street-im-getting-arrested

Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided to build the app after a friend's girlfriend was about to be arrested at OWS. Coming soon to iPhone. Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided to build the app after a friend's girlfriend was about to be arrested at OWS. Coming soon to iPhone. 0 Comments