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Penguin 3.0: A Proven Roadmap to Recovery

penguin-320

Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Google Launches Improved Sitelinks Search Box

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Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. 0 Comments

Bing Waxes Lyrical on Spam Detection and Filtering

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A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. The Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. 0 Comments

Is That Directory Link Unnatural?

low-quality-directory

If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories. If you are doing a backlink audit, this article should help you when it comes to making decisions about links from directories. 0 Comments

Ripoff Report to Revise Removal Policy: May Accept Court Orders

anonymous

Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ipoff Report is reportedly budging on its "no removal" policy to make "appropriate edits" to reports posted by third parties. 0 Comments

Google Updates Shopping Feed Requirements

google-shopping-cart

Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Google's new shopping feed specifications include updates to mobile links, bundle attributes, availability specification, and apparel identifiers. 0 Comments

Google My Business: New Tools for Small Business Owners

Welcome to Google My Business

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. 0 Comments

Google Warns Smartphone Searchers About Homepage Redirects

Google Smartphone Search Redirect Warning

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." 0 Comments

The Best and Worst Things About Twitter Ads

Twitter Advertising

There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad – date ranges, display of active promoted tweets, campaign editing, and navigation. Twitter Ads can be an effective way to broaden your reach on Twitter and generate leads. Here are the good and bad aspects you need to know about. 0 Comments

Google Launches Search Removal Request Form

google-eraser

The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling. The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling. 0 Comments

Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

Matt Cutts

In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text. Google's Matt Cutts explains what happens to the flow of PageRank when two links on a page point to the same target URL, but each uses unique anchor text. 0 Comments

Is This the End of AdWords Editor?

Google AdWords Editor

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? 0 Comments

Google Warns Against Sneaky Redirects in Updated Guidelines

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Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. 0 Comments