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Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

Conquering Content Marketing, Step 3: Facing the 'Fans'

Content Optimization

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. 0 Comments

How Vine Has Changed the Video Landscape in Just 12 Months

A Year on Vine

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. 0 Comments

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

Budweiser Puppy Love

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. 0 Comments

Top 20 Most Shared Video Ads of 2013

Top 20 Most Shared Ads of 2013

Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly. Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly. 0 Comments

5 Content Marketing Myths That Need to Die

content marketing is...

Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions. Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions. 0 Comments

Leap Motion and the Future of Gestural Search

Tom Cruise in Minority Report

When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. 0 Comments

What Does it Take to Get a Link From the BBC?

old-mic-radio

Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links. Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links. 0 Comments

7 Great Sites To Learn Online Video Skills

man-with-clapperboard

Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. 0 Comments

Enable Tape Mode: Watch YouTube Become a Really Bad VCR Player

stewie-lois-youtube-tape-mode-pause

Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's birthday. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's birthday. 0 Comments

How Orabrush Harnessed the Power of Video Marketing

orapup

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. 0 Comments

‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

ayanna-psalmoetry-lewis

Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. 0 Comments

75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

top-10-super-bowl-social-video-facts-unruly

Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at. Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at. Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI. 0 Comments

Super Bowl Advertisers Can Learn Lessons from Social Video Trends

super-bowl-xlvii-logo

Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. 0 Comments

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

information-carousel

Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. 0 Comments

Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

shirley-temple-bacon-number-google

Have you ever played the game Six Degrees of Kevin Bacon? Google has now made it even easier, offering a one-box for actor searches that includes the actor's Bacon Number, which is the number of connections between Bacon and the actor in your query. Have you ever played the game Six Degrees of Kevin Bacon? Google has now made it even easier, offering a one-box for actor searches that includes the actor's Bacon Number, which is the number of connections between Bacon and the actor in your query. 0 Comments

Multi-Channel Ads: The Importance of 'Scent'

capital-one-ad-stars-alec-baldwin

TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. 0 Comments

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

bing-video-results-fail

Check out Google's most effective Web TV commercials of 2011, five of which made the AceMetrix top 10, including the Dear Sophie and Lady Gaga ads. Bing had three in the top 10, but also two in the bottom, pegged as the least effective this year. Check out Google's most effective Web TV commercials of 2011, five of which made the AceMetrix top 10, including the Dear Sophie and Lady Gaga ads. Bing had three in the top 10, but also two in the bottom, pegged as the least effective this year. 0 Comments

Call for Production Value Standards in Search Marketing Videos

Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. 0 Comments