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SEO Really is Dead, Long Live...Uh...What Should We Call This?

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It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. 0 Comments

Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

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Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales. But the celebrated children's book author and illustrator wasn't always well received. Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales. But the celebrated children's book author and illustrator wasn't always well received. 0 Comments

5 Ways You May Be Stuck In the "Good Ol' Days" of SEO

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Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? 0 Comments

5 Tips to Increase Conversion on Your Site

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Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. 0 Comments

Yahoo Content Behaviorally Targets Success

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Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. 0 Comments

SearchDay | Google and the Obama Administration

Today's search engine marketing news and opinion: Google and the Obama Administration; Share Your Location with Friends on Google Maps; FriendFeed Updates Search Functionality; and more. Today's search engine marketing news and opinion: Google and the Obama Administration; Share Your Location with Friends on Google Maps; FriendFeed Updates Search Functionality; and more. 0 Comments