Articles on small business

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Where to Start When Considering Managing SEO: In-House, Balanced, Agency

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There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. 0 Comments

4 SEO Tasks Small Businesses Must Do Every Month

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Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. 0 Comments

7 Small Business SEO Tips

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Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. 0 Comments

SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

SEW Weekly Radio Show

SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more. SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more. 0 Comments

Increase PPC & SEO Conversion With Email Nurture

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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. 0 Comments

5 Small Business SEO Campaign ROI Secrets

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With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program. Make sure you have proper ROI parameters are in place and don’t overlook these key marketing components. With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program. Make sure you have proper ROI parameters are in place and don’t overlook these key marketing components. 0 Comments

Google Planning New Small Business Service as Part of Local Revenue Push?

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Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. 0 Comments

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

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Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche. Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche. 0 Comments

Practical Post-Penguin Marketing Ideas for Small Business

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A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies. A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies. 0 Comments

Yahoo Launches Marketing Dashboard for SMBs

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Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation. 0 Comments

How Limiting Your Google Queries Makes You a Better Link Prospector

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There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists. There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists. 0 Comments

5 Reasons Why Small Business Owners Distrust SEO

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While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful? While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful? 0 Comments

Twitter Tries to Hook Local SMBs on Self-Serve Advertising

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Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. 0 Comments

How Local Small Businesses are Evolving Their Online Marketing Strategies

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Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? 0 Comments

The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

Experts

Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow. Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow. 0 Comments

Google Helps 'Mobilize' Your Business Site in Minutes

Mobilize Your Business Google Sites

Got a few minutes to spare? Google is helping small businesses become more mobile-friendly through a new Google Sites feature called "Mobilize." The tool allows webmasters to easily create mobile-optimized landing pages for their website in 8 steps. Got a few minutes to spare? Google is helping small businesses become more mobile-friendly through a new Google Sites feature called "Mobilize." The tool allows webmasters to easily create mobile-optimized landing pages for their website in 8 steps. 0 Comments

SEO for Small Businesses: Get Into Action

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The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals. The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals. 0 Comments

New Year's Resolutions for Small Businesses

Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct. Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct. 0 Comments

Reselling SEM: Google Walks the Line

Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying to repair the damage done by shutting down the Authorized Reseller Program. Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying to repair the damage done by shutting down the Authorized Reseller Program. 0 Comments