Articles on SERP

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Bing Reveals a Frighteningly Delicious Recipe for PPC Success

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Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns. Halloween marks the first wave of holiday-focused shopping. Using Bing's analysis of last year's purchase trends, here are tricks to enhance your PPC marketing strategy. 0 Comments

4 Steps to Optimizing Local Search With Google

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Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. 0 Comments

Of Site Moves and Search

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All you need to know in order to produce a successful site move in the search engines is to understand what's changing, when, and most importantly why? All you need to know in order to produce a successful site move in the search engines is to understand what's changing, when, and most importantly why? 0 Comments

What to Do When Your Organic Landing Page Isn’t the Optimal Page

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SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments

Bing Adds Search to Microsoft Office

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Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top. Users will soon be able to search with Bing within Microsoft Office Word Online. 0 Comments

The Evolution of SERPs and User Behaviors

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User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? 0 Comments

Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

How to Win in Organic Search: Tips from Google, Bing and Brands

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Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

Google Rolls Out Publisher Center to Improve News Discovery

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The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. 0 Comments

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dyanmic Sitelinks Google AdWords

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Dynamic sitelinks are automatically generated and appear below your ad text. It gives advertisers more space in search results and clicks cost nothing. 0 Comments

6 Ways to Make Your Search Results Shine

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There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website. Google Knowledge Graph presents new ways to improve search results if you take the time to understand search query intent and implement structured markup across your website. 0 Comments

Many Organic Results Influenced by Locality

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Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible. Does locality have an effect on SERP ranking? Not always, but we should be mindful of the best choices to make to achieve the best ranking possible. 0 Comments

Keeping Your Head Above Water in the Google Lagoon

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Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Keeping up with Google can be almost a full-time job, but here are some tips to help you stay abreast of the changes to Google's methods. 0 Comments

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

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Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

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Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Search Ads Lift Brand Awareness

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. While the average brand awareness lift was 6.6 percent, auto and B2B saw a 9 percent lift; CPG an 8 percent life; and retail a 6 percent lift. 0 Comments