Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

14 Things to Do When You Get Great PR but No Editorial Links

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Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage. Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage. 0 Comments

SEO Crisis: User Experience vs. Backlinks

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While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. 0 Comments

Learn How to Spend Your Marketing Budget Wisely Using SEO

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Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads. Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads. 0 Comments

Testing the International Googlebot, Simplified

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Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries. Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries. 0 Comments

Your Email Marketing May Impact Your Rankings

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Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. 0 Comments

9 Year-Over-Year Data Points Every SEO Should Monitor

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Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. 0 Comments

Are You Optimistic About SEO?

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Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

Only 21% of Marketers Include SEO in Their Budgets [Study]

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Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. 0 Comments

The Future of Augmented Reality

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Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. 0 Comments

3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale

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The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. 0 Comments

How Do You Rank on Google?

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Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

The New Media Meritocracy

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Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

5 Ways to Make Your Small Business Rock the Web

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If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

Link Quality: 50+ Questions to Ask

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When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value. When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions yourself when link-building, ranging from relevance to marketing value to SEO value. 0 Comments

Google Job Ad Demonstrates Data Focus

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Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

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This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. 0 Comments

A Look at Local Search

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Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. 0 Comments