Articles on SEO

RSS

Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

How Do You Rank on Google?

pagerank-metrics

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

The New Media Meritocracy

search-shutterstock-149015609

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

seo-content-intersection

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

5 Ways to Make Your Small Business Rock the Web

by-xiiifromtokyo-own-work-cc-by-sa-4

If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

content-marketing-image-july

Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

Link Quality: 50+ Questions to Ask

Arms Linking Together

When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value. When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions yourself when link-building, ranging from relevance to marketing value to SEO value. 0 Comments

Google Job Ad Demonstrates Data Focus

Google Logo

Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

grey-hat-seo

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. 0 Comments

A Look at Local Search

local-search1

Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. 0 Comments

Search Marketing Lessons From Nature: Part 1

garden-beds

There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. 0 Comments

Bill Hunt's 5 Epiphanies for SEO #SESAtlanta

ses-atlanta-logo

At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. 0 Comments

Q&A with Bill Hunt: Secrets from a Search Marketing Veteran

atlanta-skyline

On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing. On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing. 0 Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. 0 Comments

Analyzing Indirect Competitors Can Help Your Link Building Efforts

soapboxderby

Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments