Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Is There Really a Battle Between SEO and PR?

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There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing? There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? 0 Comments

5 Ways to Use Your Competitors to Gain SEO Momentum

seo-momentum

It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality. It seems crazy to think that you can use your competitors, and actively work with them to lead your SEO campaign to success, but this is the reality. 0 Comments

5 Tips to Boost Your Video SEO Strategy [#CZLNY]

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Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy manager shared at ClickZ Live New York. Since YouTube is the second-largest search engine, video can and should be an integral part of your SEO strategy. 0 Comments

Flexibility Is Key for SEOs [#CZLNY]

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"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. 0 Comments

Natural Links – What Are They, Really?

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Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter? Links are often referred to as real, organic, or "natural," but the question is how can we get links that matter? 0 Comments

Does Yelp Really Matter?

Yelp

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

responsive-design

While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

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Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Wearables to Heighten Demand for Local Search: Prepare Now!

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The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

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Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

11 SEO Tactics You Need to Know in 2015

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As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. 0 Comments

An SEO Timeline for Development Projects

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Thinking ahead during the development process and staying connected with the rest of your team is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks. Thinking ahead during the development process is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks. 0 Comments