Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

4 SEO Answers Your Development Team Needs in 2015

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As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments

Is SEO Still Worth It in 2015?

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Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget. Let's cut to the chase: Of course SEO is still worth it. 0 Comments

Understanding Value From SEO Efforts

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Ten years ago, we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better). Years ago we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better). 0 Comments

Using "Mobile" Tools in Your SEO Strategy

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As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available. As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. 0 Comments

Press Releases Are Not an SEO Strategy

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Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely. Press releases are for journalists, not consumers, and it's time that press release syndication should be stopped entirely. 0 Comments

Justifying Your Spend – Getting SEO Buy-In

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There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

Search Top Priority Among SMBs [Study]

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The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses. A recent BIA/Kelsey study shows that for 2015, search marketing and PPC will be a top priority for many SMBs. 0 Comments

Why Google Algorithm Updates Shouldn’t Matter

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With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do. Google algorithm updates should not receive nearly as much attention as they currently do. 0 Comments

How Can SEOs Sell "Shiny, Sexy" Search?

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In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search. What are the best practices for getting reluctant clients to realize the power of search? 0 Comments

Your Guide to 301 Redirects for SEO

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In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. 0 Comments