Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Analyzing Indirect Competitors Can Help Your Link Building Efforts

soapboxderby

Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

seo things to avoid

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

How to be a Problem Solving SEO

Albert Einstein

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments

Meet the Egyptian Repairman Who Outranked Google

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When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? 0 Comments

How To Hire A Great Link Builder

linkbuilding-puzzle

Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. 0 Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

Google Logo

Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

The Rise of Content Performance: The Search and Social Link

Search Social Yin Yang

Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

The Importance of Listening to Google

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Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

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A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments