Articles on SEM

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8 Innovative SEM Tips From Those in the Know

googlesearch

When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

Improved Targeting Available for Bing

Arrows about to hit a sweating target

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

How to Properly Analyze Ad Text Performance

advanced-analytics

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

Goodbye, Exact and Phrase Match Keywords. Now What?

google-kills-exact-match-keywords

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. 0 Comments

How to Eventually Become a Millionaire Using Your SEO Knowledge

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There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts. What are the most lucrative options for experts in SEO? Here are a few potential career choices to get you on the path to making millions. 0 Comments

6 Ways to Get the Most Out of Your Search Marketing Agency

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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. 0 Comments

Dive Into Google AdWords New Mobile App Promotion Capabilities

App Marketing

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. 0 Comments

5 Critical Factors for Optimized Mobile PPC Targeting

Mobile Targeting

Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. 0 Comments

How Should You Charge For SEM?

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By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. 0 Comments

Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

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Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world. Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world. 0 Comments

Google Penguin Got You Down? Work on Customer Service

You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. 0 Comments

5 Tips to Get Your Product Feed Ready for the Holidays

Feed

Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time. Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time. 0 Comments

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Santa Time

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. 0 Comments

PPC Defense: Don't Let These 7 Factors Damage Your Performance

Defense

Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress. Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress. 0 Comments

Summer Prep for a Very Merry PLA Christmas

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With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. 0 Comments

5 Tactics to Bridge the Online and Offline Sales Funnel

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Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. 0 Comments

7 Ways to Get More Out of Your Conversion Confirmation Page

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Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's a short list of ways to get more out of your confirmation page – and grow your business. Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's a short list of ways to get more out of your confirmation page – and grow your business. 0 Comments

7 Essential Skills for Managing PLA Campaigns

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When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Using PLAs to Enhance, Not Encroach, on SEM

google-shopping-plas

To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars. To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars. 0 Comments

The Fallacy of Ad Testing

Test Tubes

Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you can't. Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you can't. 0 Comments

A Strategy Map for Google Display Network Success

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The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. 0 Comments

13 Essential SEO Power Tools

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Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

5 Important Points About Real-Time Bidding

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Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. 0 Comments