Articles on search query

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Google Patent Aims to Use TV as a Signal in its Search Algorithm

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A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. 0 Comments

Google Folds Blog Search Into News

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Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. 0 Comments

How to Properly Analyze Ad Text Performance

advanced-analytics

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

Remarketing Across Ad Exchanges With DoubleClick Search

Secret key

DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. This feature in DoubleClick Search lets you retarget users via display channels after they have shown interest by clicking on your paid search ad. 0 Comments

Google Panda: Understanding the Technical Inner Workings

Google Panda Patent image

How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. 0 Comments

6 Ways to Make Your Search Results Shine

google-search

There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website. Google Knowledge Graph presents new ways to improve search results if you take the time to understand search query intent and implement structured markup across your website. 0 Comments

Google Tries to Steal How-To Traffic in Organic Search Results

Google how to make apple pie

Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. 0 Comments

Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. 0 Comments

Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started

Keywords

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started. Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started. 0 Comments

4 Tips to Breathe New Life Into Your Paid Search Campaigns

Stop Reset Button

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. 0 Comments

How to Find Keyword Conversions by URL Using Google Webmaster Tools

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Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. 0 Comments

The Evolution of Artificial Intelligence in Search: An SEO Opportunity

AI

It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients. It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients. 0 Comments

Bing to Showcase Winter Olympics Data in Search Results

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The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away. The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away. 0 Comments

8 Deciding Factors that Influence SEO Keyword Prioritization

Priority

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. 0 Comments

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Search Queries

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic. Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic. 0 Comments

Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking

nelson-mandela

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

Writing Content for Users vs. Search Engines: Is There Still a Difference?

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Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp the concept behind a piece of content and categorize it. Here's what this means for you and Google. Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp the concept behind a piece of content and categorize it. Here's what this means for you and Google. 0 Comments

Stop Obsessing Over AdWords Quality Score

Google AdWords Quality Score

Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. 0 Comments

Why Is It So Hard to Increase Your Search Rankings By One Spot?

Ranking Score Simple

The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. 0 Comments

Bing Redesigns Search Experience, Introduces New Logo

New Bing Homepage

The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown. The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown. 0 Comments

6 PPC Tasks That Are Ideal for an Intern

Interns Wanted

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. 0 Comments

Google Webmaster Tools Search Query Data is Accurate (and Valuable)

Google Webmaster Tools Search Queries

There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. 0 Comments

Need a Timer? Use Google

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Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's search box. Google will create a timer for you right on the search results page, and then beep when time expires. Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's search box. Google will create a timer for you right on the search results page, and then beep when time expires. 0 Comments