Articles on search optimization

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130 Questions to Ask When Choosing a Local Search Automation Tool

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Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

Product Listing Ads: How to Maximize Your Returns

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Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. 0 Comments

Call for Production Value Standards in Search Marketing Videos

Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. 0 Comments

Keeping an Eye on Google

A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. 0 Comments