Articles on search engine results pages

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4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

Hidden Treasure

The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. 0 Comments

Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

Matt Cutts

Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable. Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable. 0 Comments

4 Local Search Tactics That Will Matter More in 2014

Google Maps

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. 0 Comments

4 Ways to Expand PLA Success in 2014

Google PLAs Local Availability and Storefront

Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. 0 Comments

A New Direction for SEO in 2014: The Secure Search Manifesto

Secure Search Manifesto

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. 0 Comments

Link Building 101: Local Link Building

Link Building 101 Local Link Building

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing. Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing. 0 Comments

How to Build Your First Content Marketing Strategy

content

Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

matches

Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters. Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters. 0 Comments

Evolving Your SEO: Moving Toward a Content Marketing Approach

evolve-your-seo

Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. 0 Comments

Google, Penalties & the Disavow Links Tool: The Big Game Theory

youve-been-gamed

Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink profile problem. But maybe there is a bigger game at play. Maybe those who use it are being gamed by Google. Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink profile problem. But maybe there is a bigger game at play. Maybe those who use it are being gamed by Google. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

shop-blue-jeans-google

As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments

Bing Testing New SERPs Design, Local Search Layouts

bing-feb2012-serp-design-test

Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling out to more users. They’re also testing new local search results layouts and placement. Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling out to more users. They’re also testing new local search results layouts and placement. 0 Comments

How Google Search Plus Your World is Changing SEO

Search Plus Your World Word Cloud

Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO? Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO? 0 Comments

7 Tips for Landing Page Greatness

brand-validation

Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. 0 Comments

10 Ways Rehashed Content Fails Your Website

spinning

Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition. Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition. 0 Comments

WordPress SEO: How to Optimize Your WordPress Site

wordpress-pumpkin

The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site. The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site. 0 Comments

The Social Connection between Google Panda and Google +1

Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. 0 Comments

PPC vs. SEO: Paid Search as Your Organic Competitor

The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. 0 Comments

Google AdWords Display URL Changes: Boon or Bust?

News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. 0 Comments

Google Product Listing Ads vs. Text Ads

The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. 0 Comments