Articles on search engine query

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Why Google's Hummingbird Algorithm Isn't for the Birds

SEO for the birds

Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do? Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do? 0 Comments

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How B2B Tech Buyers Research Purchases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. 0 Comments

The Seven Deadly Nyms

Virtuous searching takes more than hard work and clean thinking -- you must keep constant vigilance against the seven deadly nyms that can play the devil with your search results. Virtuous searching takes more than hard work and clean thinking -- you must keep constant vigilance against the seven deadly nyms that can play the devil with your search results. 0 Comments