Articles on Sales Pitch

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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

B2B Social Media: Building a Cohesive Strategy

Find the Shoes at SES

Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. 0 Comments

5 Clever Ways to Leverage PR for SEO Success

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SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced. SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced. 0 Comments

Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

Broken Links

Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. 0 Comments

How to Prepare & Submit a Digital Marketing Conference Proposal

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Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some top tips to keep in mind to help your speaking proposal submission stand out from the crowd. Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some top tips to keep in mind to help your speaking proposal submission stand out from the crowd. 0 Comments

Getting Published: The Search Marketer's Guide to PR

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A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. 0 Comments

Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

conference-people

Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing. Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing. 0 Comments

5 Tips to Improve Your Press Releases

scared-reporter

The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action. The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action. 0 Comments

Lance Armstrong, Manti Te’o & the Power of Content

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A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports. A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports. 0 Comments

How to Craft Phenomenal SEO Landing Pages That Rank & Convert

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SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. 0 Comments

Social Content Analytics: SEW's Most Engaging Posts of 2012

SEW 10 Most Engaging Posts of 2012

By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012. By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012. 0 Comments

Master Google AdWords in 3 Steps With the 80/20 Rule

electric-brewery

When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. 0 Comments

How to Avoid Hiring a Bad SEM Vendor

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Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. 0 Comments

How to Leverage Consumer Intent to Maximize PPC Performance

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Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent. Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent. 0 Comments