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Brands Boost Conversions With Google Shopping Campaigns

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Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

GM Puts Local Search in the Driver's Seat With AtYourService

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GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

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As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments

3 Steps to Happy Holiday SEM Returns

Retail Demand Curve for Holidays 2007 to 1020

For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. 0 Comments