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Winter is Coming: How to Prepare for Holiday 2015

holiday-shopping-2015

The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. 0 Comments

How Shoes.com Became Visually Searchable

Shoes

When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. 0 Comments

5 Best Ad Copy Test Procedures To Stand By

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It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. 0 Comments

PPC Automation Methods for Retail Search Advertising

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Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. 0 Comments

Using Third-Party Data for Smarter Digital Marketing Strategy

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Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile

Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Shazam's CPO spoke with SEW's sister publication ClickZ at SXSW about a new feature on the brand's app that will use images and audio for search. 0 Comments

Brands Boost Conversions With Google Shopping Campaigns

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Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

GM Puts Local Search in the Driver's Seat With AtYourService

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GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

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As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments

3 Steps to Happy Holiday SEM Returns

Retail Demand Curve for Holidays 2007 to 1020

For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. 0 Comments