Articles on reporting

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Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

New AdWords innovations

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. 0 Comments

Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown

enhanced-campaigns

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. 0 Comments

Search Funnels in AdWords Show Value for Every Click

search-funnels-reports

AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions. AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions. 0 Comments

SEO Reporting: How Much is Too Much?

How much reporting is too much

SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? 0 Comments

How to Define a Web Analytics Process to Drive Better Insights

manufacturing-assembly-line-in-china

businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! 0 Comments

Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

management

If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of relaying bad news, then this article is for you! If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of relaying bad news, then this article is for you! 0 Comments

New Competitive Facebook Reporting Tool Available

semrush-facebook-ads-by-keyword

SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. 0 Comments

Google Sunsets 'Old' Analytics Reports

ganalytics

Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which will include features like real-time analytics reports, social media reports, and content experiments. Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which will include features like real-time analytics reports, social media reports, and content experiments. 0 Comments

Writing Better PPC Reports

steakholder

Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. 0 Comments

7 PPC Resolutions to Keep You Focused and Inspired

road-to-2012

How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. 0 Comments

Google Analytics Gets Visitor & Goal Flow Chart Visualizations

Visitor Flow

This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize how users navigate through their sites. This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize how users navigate through their sites. 0 Comments

Google Implements Fail-Safe for Places Reporting Abuse

google-places-report-a-problem

The community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a change: Google will now label businesses as closed only if they have first conducted a review of the reported information. The community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a change: Google will now label businesses as closed only if they have first conducted a review of the reported information. 0 Comments

Creating an In-House Search Marketing Center of Excellence

thought-leadership-bob-tripathi

The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. 0 Comments

AdWords Adds Top vs. Side Reporting

Google AdWords Top vs Side Reporting

To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option that contrasts the statistics for ads appearing on the top of search with those appearing on the side. To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option that contrasts the statistics for ads appearing on the top of search with those appearing on the side. 0 Comments

Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. 0 Comments