Articles on Relevancy

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Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Annual Cost of Wasted PPC Spend

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. 0 Comments

Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

panda-and-penguin

Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. 0 Comments

Guest Blogging vs. Guest Posting – Imagine A World Without Links

guest-badge

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. 0 Comments

Link Building: Get Relevant or Die Trying

hello-my-name-is-irrelevant

It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links. It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links. 0 Comments

Using Footer Links to Diversify Your Backlink Profile

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To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. 0 Comments

Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

mobile-auto-users-purchase

The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. 0 Comments

Is Google Afraid of the Big Bad Wolfram?

relevance-definition

Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by a Wolfram|Alpha-powered Siri. Relevance is now the key to link building and value adding content the currency of it all. Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by a Wolfram|Alpha-powered Siri. Relevance is now the key to link building and value adding content the currency of it all. 0 Comments

Anatomy of an Internal Link

internal-link-anatomy

Many factors influence the weight and relative importance of an internal link – including location and relevancy. Learn how to tell search engines which links are the most important to steer the page weight to your most important internal pages. Many factors influence the weight and relative importance of an internal link – including location and relevancy. Learn how to tell search engines which links are the most important to steer the page weight to your most important internal pages. 0 Comments

How Affiliate Sites Can Best Exploit SEO

cheap-hotels-competition

Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. 0 Comments

3 Keys to Optimizing Your PPC Campaign Structure

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Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. 0 Comments

Is it Time to Cull Your Social Networks?

Social Overload Word Cloud

Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn are time consuming. The launch of Google+ is a great time to reduce social media overload. Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn are time consuming. The launch of Google+ is a great time to reduce social media overload. 0 Comments