Articles on Ranking

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Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Do App Interstitials Create A Bad User Experience?

The Ubuntu Meizu 4 had an impressive choice of apps

Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning. They do, according to Google, but Yelp's CEO and industry experts believe the search giant had ulterior motives with its study. 0 Comments

User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One

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Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. 0 Comments

Are Desktop Sites Still Necessary? No, Says Google's Mueller

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Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. 0 Comments

Enterprise Link Acquisition for Top of the Funnel Marketing

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Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling. Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling. 0 Comments

3 Tips For Addressing the Rising Cost of Branded CPCs

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While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. 0 Comments

Learn How to Spend Your Marketing Budget Wisely Using SEO

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Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads. Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads. 0 Comments

Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

Are You Optimistic About SEO?

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Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

The Other Secure Search Issue: When to Use HTTPS

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Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly transition from HTTP. Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly transition from HTTP. 0 Comments

How Do You Rank on Google?

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Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

Four Link Lessons from #SESAtlanta

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SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta. SEOs and marketers from Cheapflights, the Atlanta Hawks, Care.org, and CNN discussed their top strategies for keeping sites relevant at SES Atlanta. 0 Comments

Come On, Google. Let the Little Guy Earn a Link!

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Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

Monitoring Site Changes for SEO

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Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

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Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

Meet the Egyptian Repairman Who Outranked Google

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When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? 0 Comments

Small and Medium Businesses Hit Hardest By Mobilegeddon

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According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. 0 Comments

Beyond Links: Why Google Will Rank Facts in the Future

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Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. 0 Comments