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Google Reveals 4 Things You Need to Know About Quality Score

Happy PPC Advertising

Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

Matt Cutts

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. 0 Comments

Take Your Sitelinks to the Next Level With Descriptions

Dog Crate Covers Google PPC ads

Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. 0 Comments

How to Find Keyword Conversions by URL Using Google Webmaster Tools

google-webmaster-tools-top-queries-tab

Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. 0 Comments

6 SEO Predictions for 2014

Three Parts to Google's Product

Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. 0 Comments

Image Optimization: How to Rank on Image Search

Image Optimization

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. 0 Comments

315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]

Google Ranking

After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent. After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent. 0 Comments

Google+ Local Bible for SMBs

google-plus-local-page-criteria

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. 0 Comments

Rank Monitoring Beyond Google Webmaster Tools

graph-clustered

Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective. Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective. 0 Comments

Yahoo Bing CPCs Up? Here’s How to Combat Them

yahoo-bing-cpc

If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. 0 Comments

Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe

share-of-voice-bid-recipe-bing-ads

Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks. Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks. 0 Comments

Top 10 Countdown: Vital Online Marketing Tools

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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. 0 Comments

Best Practices for Building Your 2013 Enterprise SEO Campaign

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Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. 0 Comments

BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

bam

How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

7 Ways Links Cause Search Rank Changes

ladders-blocks

Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links. Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links. 0 Comments

7 Ways to Use Visitor Intelligence in SEO & Marketing

scores-grades-yum

Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads. Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads. 0 Comments

PPC Bid Optimization Without Conversion Tracking

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Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform better. Optimizing a PPC campaign without conversion tracking data doesn't have to be difficult with this simple set of rules. Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform better. Optimizing a PPC campaign without conversion tracking data doesn't have to be difficult with this simple set of rules. 0 Comments

6 Ways to Socialize Your SEO & Content Strategy

Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. 0 Comments

One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network

Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. 0 Comments

Search Marketing 2004: What's Right, What's Wrong

Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman. Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman. 0 Comments