Articles on PPC

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In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

SEO for E-Commerce Websites

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Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites. Here are ways to facilitate the optimization of e-commerce websites. These insightful observations can help you avoid common dilemmas while also enhancing an e-tailer's SEO. 0 Comments

5 Tools for Finding High-Value Long-Tail Keywords

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Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. These five tools will help you find relevant long-tail keywords, which can be more valuable than their pricier counterparts. 0 Comments

Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

SEO Crisis: User Experience vs. Backlinks

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While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. 0 Comments

3 Tips For Addressing the Rising Cost of Branded CPCs

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While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. 0 Comments

5 Best Ad Copy Test Procedures To Stand By

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It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. 0 Comments

4 Red Flags When Hearing a PPC Agency Pitch

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Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. 0 Comments

3 Steps to Kill Your PPC Ad Writer’s Block Right Now

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Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process. Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process. 0 Comments

How The Google Display Network Boosts Search PPC Performance: A Case Study

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Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. 0 Comments

Are You Tracking the Most Important PPC Stats?

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Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. 0 Comments

A Look at Local Search

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Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. 0 Comments

Search Marketing Lessons From Nature: Part 1

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There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. 0 Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

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Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. 0 Comments

PPC Automation Methods for Retail Search Advertising

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Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. 0 Comments

SEO and Strategy Tips for Success with Augmented Reality

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Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. 0 Comments

Using Third-Party Data for Smarter Digital Marketing Strategy

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Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. 0 Comments