Articles on PPC

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In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

Defining Success for PPC Efforts

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When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. When entering a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

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Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search. Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. 0 Comments

5 PPC Settings That Can Sabotage Success

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When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

Are Your PPC Campaigns Tagged for Success?

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Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure… Are your PPC campaigns tagged for success? Let’s make sure… 0 Comments

3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now

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While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant results. While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. 0 Comments

3 Ways We Failed at B2B PPC in 2014

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In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

8 Innovative SEM Tips From Those in the Know

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When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

3 Sneaky Ways to Bid on Competitor Keywords

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It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords. it is possible to bid on competitor brands and get decent quality scores and traffic. Here are three sneaky ways to bid on competitor keywords. 0 Comments

5 New Year’s Resolutions for Paid Search in 2015

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The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments