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5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Collaborate and Listen

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. 0 Comments

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

Recrawl SEO

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. 0 Comments

10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers

Add or Delete Columns Keyboard Shortcut

Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day. Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day. 0 Comments

Leap Motion and the Future of Gestural Search

Tom Cruise in Minority Report

When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. 0 Comments

Searcher Personas: A Case for User-Centric SEO

interpersonal-sign

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. 0 Comments

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

Google Panda Band-Aids

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. 0 Comments

6 PPC Tasks That Are Ideal for an Intern

Interns Wanted

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. 0 Comments

How to Prepare & Submit a Digital Marketing Conference Proposal

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Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some top tips to keep in mind to help your speaking proposal submission stand out from the crowd. Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some top tips to keep in mind to help your speaking proposal submission stand out from the crowd. 0 Comments

14 Tips on How to Become a More Efficient SEO Professional

Begin To-Do List

Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! 0 Comments

Analytics Means Action: A Love-Hate Story of Data Dumped

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Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins. Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins. 0 Comments

12 Must-Have Apps for the Mobile Community Manager

community-manager-arsenal

Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad). Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad). 0 Comments

7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

balsamiq

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come. Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come. 0 Comments

Marty Weintraub to Keynote at SES Accelerator in San Diego

ses-accelerator-san-diego-2012

The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics. The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics. 0 Comments

5 Steps to Link Building with Widgets

hooks

Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable. Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable. 0 Comments

Video Marketing to the T: Types, Tips & Trends

video-is-global

Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends. Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends. 0 Comments

Taking the Long View

Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to leverage data to be responsive in the short-term, as well as inform the long-term strategy. Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to leverage data to be responsive in the short-term, as well as inform the long-term strategy. 0 Comments