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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

4 Ways to Make Sure You Find the Right SEO Job

Career jigsaw

Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig. Looking for a new job? Before you say yes to your first offer, here are some things to look for when evaluating your next SEO gig. 0 Comments

Financial Services PPC Ads: Words That Work [Study]

Financial Institutions Ad Performance Heatmap All Devices

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Bing Ads research reveals the top PPC ad word choices for financial institutions, insurance, and loans and lending categories to increase click-throughs. 0 Comments

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

mobile-device-goals-xad-telmetrics

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. 0 Comments

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

online-advertising-device-kenshoo-yahoo

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

hotel-reception-lobby

Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

method-of-mobile-purchase-by-device

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

Local Search via Non-PC Devices Quadrupled in 2012 [Study]

browser-app-users-visiting-local-content

Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. 0 Comments

YouTube Brings TrueView Ads to Mobile

YouTube's TrueView ad format comes to Android devices

YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. 0 Comments

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

iPad iPhone

The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. 0 Comments

How to Make Friends and Influence People at #SESSF

SES San Francisco on Vivastream

Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right sessions and events. Check out this guide on how to make the most out of Vivastream before, during, and after SES SF. Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right sessions and events. Check out this guide on how to make the most out of Vivastream before, during, and after SES SF. 0 Comments

It’s Time to Give Microsoft adCenter a Try

adcenter-import

If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. 0 Comments

How to Make Friends & Influence People at #SESNY

SES New York on Vivastream

SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is definitely worth joining to make sure you’re meeting the right people and attending the right sessions and events at SES New York SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is definitely worth joining to make sure you’re meeting the right people and attending the right sessions and events at SES New York 0 Comments

WordPress Sucks: Impress Search Engines With These Alternatives

no-wordpress

WordPress is vulnerable, hackable, expoitable, and the spammers choice for mass site deployment. Here’s a short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress. WordPress is vulnerable, hackable, expoitable, and the spammers choice for mass site deployment. Here’s a short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress. 0 Comments

What can Google Images See?

Google Image Search Results

To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic. To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic. 0 Comments

Could Google Suggest Be Used to Send Coded Messages?

Google Suggest Coded Messages

Google Suggest could be used to transmit secret messages in plain sight. That's the message from a stenography specialist who says spies and terrorists might try to send messages undetected by creating a coded message based on search suggestions. Google Suggest could be used to transmit secret messages in plain sight. That's the message from a stenography specialist who says spies and terrorists might try to send messages undetected by creating a coded message based on search suggestions. 0 Comments

Google +1 Counts Appearing in Search Results

Google Maps People Have Plus 1d

In what seems to be an attempt to further push its new Google +1 button, Google is showing the number of +1's sites have received in the search results, whether or not you're logged in to a Google account and regardless of which browser you use. In what seems to be an attempt to further push its new Google +1 button, Google is showing the number of +1's sites have received in the search results, whether or not you're logged in to a Google account and regardless of which browser you use. 0 Comments

Safeguarding Your PC When Link Building

Here's what you can do to protect your computer while checking out your competitors' backlinks and avoid losing valuable productivity time if your machine gets infected with malware. Here's what you can do to protect your computer while checking out your competitors' backlinks and avoid losing valuable productivity time if your machine gets infected with malware. 0 Comments

What's Next for Search, SEO?

The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. 0 Comments

Getting Started with Online Video Analytics

Does looking at online video analytics literally make you cringe? It's time to get beyond counting ratings and views. Part one of five-part series. Does looking at online video analytics literally make you cringe? It's time to get beyond counting ratings and views. Part one of five-part series. 0 Comments