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"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

3 Ways to Help Prioritize Your SEO Efforts

Want Need Must Have

On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too. Prioritization can be a game changer. If you don't do it, you're doomed. The most successful SEOs are the ones who've mastered it. Here's how you can, too. 0 Comments

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Page Load Times

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. 0 Comments

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Measurement

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). 0 Comments

Google Analytics Engagement Report: How to Find Helpful User Insights

Visit Duration Revenue Segment

The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits. The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits. 0 Comments

Google's Search Market Share in China Falls to Just 3%

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While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June. While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June. 0 Comments

4 Steps to Panda-Proof Your Website (Before It’s Too Late!)

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If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda. If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda. 0 Comments

How to Use Google Analytics Advanced Segments

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Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. 0 Comments

4 Google Analytics Features You Probably Haven’t Used

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With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you might have overlooked: Page Speed, In-Page Analytics, the Network Report, and Visualize with Motion Charts. With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you might have overlooked: Page Speed, In-Page Analytics, the Network Report, and Visualize with Motion Charts. 0 Comments

How to Improve Your AdWords Performance With Analytics

ganalytics

Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. 0 Comments

3 Underused Features of Google Analytics

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Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. 0 Comments

How to Quantify Brand or Engagement Marketing With Paid Search

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By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize. By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize. 0 Comments

Google Panda: How Can Affiliate Sites Cope?

panda-lightsaber

Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site. Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site. 0 Comments

Google Analytics Adds Real Time Reports, Improves Custom Site Search

Google Analytics Real Time Reporting

Google Analytics has added real-time reports to monitor visitors actively looking at your site as it happens. Also, for sites with their own custom search engine, Google has made it easier to set up and integrate data into your analytics reports. Google Analytics has added real-time reports to monitor visitors actively looking at your site as it happens. Also, for sites with their own custom search engine, Google has made it easier to set up and integrate data into your analytics reports. 0 Comments

6 Tips to Keep Blog Visitors On Your Site

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Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage readers with additional content to further showcase your authority, encouraging repeat visits. Here's how to do it. Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage readers with additional content to further showcase your authority, encouraging repeat visits. Here's how to do it. 0 Comments

Content Site Links Are More Valuable than Social Links [Study]

Average Page Views and Bounce Rate Per Session

Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement report showed that content sites provided more pageviews and engaged users. Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement report showed that content sites provided more pageviews and engaged users. 0 Comments

SEO 101: 6 Steps to Selecting Your Pages

SEO Speech Bubbles

Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. 0 Comments

Why Marketers Must Care About Site Speed

Yottaa Infographic - Winners & Losers Separated by Milliseconds

Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in the Internet as a lead and revenue source means it is increasingly important to ensure your pages load fast Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in the Internet as a lead and revenue source means it is increasingly important to ensure your pages load fast 0 Comments

Google Wants Your Profit Margin, Should You Give It To Them?

Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. 0 Comments