Articles on Organic

RSS

Using "Mobile" Tools in Your SEO Strategy

mobile usability

As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available. As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Organic Search Drives 51% of Traffic to Websites [Study]

shutterstock-121299139

Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Paid and Organic Overlap 2010-2014

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

Matt Cutts

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. 0 Comments

5 Analytics Focal Points for Proactive SEO Tacticians

5

Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor. Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor. 0 Comments

SEO Reporting & Metrics: How to Prove Progress

seo-progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. 0 Comments

Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

raid-backlink-test

Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google. Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google. 0 Comments

Crafting Your Ad For Google Organic

title-description

Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. 0 Comments

How Top vs. Side Position Impacts CPC, Traffic Volume

top-vs-side-impressions-by-rank

The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. 0 Comments

How to Identify a Link Profile Susceptible to Google Penguin

links-by-anchor-text-link-detective

Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why. Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why. 0 Comments

Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

multi-touch-attribution-study

SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year. SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year. 0 Comments

Analyzing Organic Competitors: How to Dissect Your Marketplace

nfl-nba-number-of-keywords

Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse engineering their tactics with these tools is an effective way to beat them at their own game. Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse engineering their tactics with these tools is an effective way to beat them at their own game. 0 Comments

Google Study Examines Organic/PPC Interplay

Google Complex Math Paid Organic Clicks

A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. 0 Comments

Maximizing Your CTR for SEO in Organic Results

Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage. Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage. 0 Comments

Leveraging Baidu to Reach the Chinese Audience

Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine. Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine. 0 Comments