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You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

Addressing Thin Content

focus-on-quality

You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

black-hat

Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. 0 Comments

Bing Webmaster Tools: An Overview

Bing Webmaster Tools Crawl Control

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. 0 Comments

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

New Ahrefs Graph

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. 0 Comments

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Measurement

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). 0 Comments

3 Ways SEMrush Can Make SEO More Effective

Hand Wrench

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

How to Find Keyword Conversions by URL Using Google Webmaster Tools

google-webmaster-tools-top-queries-tab

Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

oh-yes-its-free

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

2014 Industry Survey Reveals Salaries, Top SEO Tools & More

Median Salary by Position Moz Survey 2014

Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". 0 Comments

6 Ways to Improve Owned Digital Assets

joshmccoydeccoverimage

We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. 0 Comments

The Value of Referrer Data in Link Building

referrer-links

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. 0 Comments

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

penguin21-impact

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit. The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit. 0 Comments

Link Building 101: Competitor Analysis

Link Building 101 Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. 0 Comments

5 Things We've Learned From Google's New War on Links

Percent of Suspect Links Post-Recovery

Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work. Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work. 0 Comments

How to Build an Analytics Package to Measure Off-Site Content Distribution

building-infrastructure

Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. 0 Comments

Link Building 101: 404 Pages & Link Reclamation

Link Building 101 404 Pages and Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. 0 Comments

Recovering from Penalties, Penguin, and Panda

Google Penalty

We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins, and penalties. Here's why your site may have been affected, and some tips on how to recover. We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins, and penalties. Here's why your site may have been affected, and some tips on how to recover. 0 Comments

Link Building 101: How to Conduct a Backlink Analysis

Link Building 101 Backlink Analysis Guide

Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality. Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality. 0 Comments

7 Critical Web Redesign Considerations You Can't Overlook

redesign-traffic

Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can't be an afterthought. Here are some key considerations to avoid a redesign disaster. Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can't be an afterthought. Here are some key considerations to avoid a redesign disaster. 0 Comments

How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

frog-penguin-check-links

For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed. For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed. 0 Comments

Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

Penguin in Mirror

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. 0 Comments

How to Conduct a Link Audit

rusty-link

A comprehensive link audit is the first step in developing any digital marketing plan. Learn how the data you uncover from a link audit can help you recover from a penalty, find opportunities, and neutralize a competitor's advantages. A comprehensive link audit is the first step in developing any digital marketing plan. Learn how the data you uncover from a link audit can help you recover from a penalty, find opportunities, and neutralize a competitor's advantages. 0 Comments