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Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

Bruce Daisley at SES London 2014

Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

armani-code-small-google-pla

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. 0 Comments

Visual Storytelling: The Key Weapon to Content Marketing

echosign-video-storytelling

If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content. If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content. 0 Comments

Sina Weibo Rolls Out Real-Time Search Engine

weibo

Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes and apps. Many senior marketers in China view Sina Weibo as a good tool for PR campaigns. Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes and apps. Many senior marketers in China view Sina Weibo as a good tool for PR campaigns. 0 Comments

PPC Landing Pages: PPC Visitors Have ADD

The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads. The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads. 0 Comments

RealNames Ramps Up

RealNames announced a partnership with Inktomi in January, which extends the alternative web address system's presence even further into the search arena. RealNames announced a partnership with Inktomi in January, which extends the alternative web address system's presence even further into the search arena. 0 Comments