Articles on negative keyword

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5 AdWords Optimization Checkpoints You May Be Missing

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It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. 0 Comments

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. 0 Comments

4 Keyword Strategies for Squeezing Performance From Broad Match

Bing Ads Broad Match Conversion Rate January-October 2013

Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. 0 Comments

News Flash: Paid Search Query Data Isn't Going Away (Duh)

Paid Search Terms Are Still Here

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. 0 Comments

New Bing Ads Search Terms Report Shows Zero-Click Terms

Bing Search Term Report Zero Clicks

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume. Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume. 0 Comments

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

Google AdWords Analytics Flatline

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

wordstream-adwords-grader-partial-report

Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. 0 Comments

PPC Management Operations: The Ultimate Guide

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Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. 0 Comments

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Clean Up

Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. 0 Comments

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Annual Cost of Wasted PPC Spend

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. 0 Comments

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one. Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one. 0 Comments

PPC in 10 Minutes Per Day

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In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

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Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. 0 Comments

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

keyword-match-types

Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. 0 Comments

6 Super Time-Saving Tips to AdWords PPC Management

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It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. 0 Comments